The Effects of Computer Science on the history of our Nations Wars Research Proposal

The Effects of Computer Science on the history of our Nations Wars - Research Proposal Example Generally, computer science refers to the study of some theoretical standing, with regard to computation and information, and often focuses on the practical application of the techniques, necessary for implementing them in computer systems (Diffie, 2008). Presently, a considerable number of disciplines under the scope of computer science do not exclusively incorporate the study of computers (Longo, 2008). Such disciplines include the military science, which incorporates the use of computer technology. Many scholars in the field of science have put a keen focus on the connections between the computer science on the theoretical basis and the execution of the military operations. This is with regard to how such operations were being planned and carried out, during the time of the Cold War. Since the 20th century, great effort has been put to the scientific researches in the military operations. This has led to the development of science-based military technology. These efforts have seen the subsistence of strong militaries across the world. For instance, the First World War, which is widely known as ‘the chemists’ war, was characterized by the application of many explosives (Diffie, 2008) owed to the computer science. Among the pioneer military technologies was the extensive use of the poison gas by the British and Germans, in 1915. Computer science also contributed to the development of the wireless communication technology, which advanced the methods of executing attacks, and detecting enemies, besides acting as a means of communication within the militaries. The wireless radio technology was a key player in the coordination of the German, British and American troops (Arquilla, 2011). By the Second World War, the computer technology had advanced the military technology, and at this time, the unveiling of the atomic bomb was marked (Bousquet, 2008). Hand in

Marketing Communications Essay Example | Topics and Well Written Essays - 2500 words - 1

Marketing Communications - Essay Example This not only allowed compliance with the marketing plans, but also succeeded in directly addressing the issue of consumer behaviour. This study emphasizes on the strategic significance of communication and the long term effect on the consumers. In this study, one of the biggest telecommunication companies of UK, O2, has been chosen to evaluate its communication mix. In addition, a comparative study between O2 and one of its arch rivals, Vodafone, has also been carried out. The key findings were that both O2 and Vodafone use almost all the elements of communication mix, except direct and personal selling. Although, it has been found that Vodafone is currently enjoying a better position in the market with its strong promotions and better plans, but the study has also shown that O2 has the potential to outshine Vodafone. In this context, the company can use its wide range of offerings to compete with Vodafone. One of the major limitations of the study was that it has been able to carry out secondary research only. It is believed that some kind of primary research along with this would have increased its credibility. Table of Contents 2 Introduction 4 Competition between two Brands 5 Literature Review 8 Market Overview 10 Research Methodology 11 Analysis and Discussion 11 Conclusions & Recommendations 17 Appendix 19 Introduction This paper looks into the marketing strategies of O2 and presents an evaluative study of the current strategies adopted by the company in contrast to its competitor, Vodafone. However, prior to that, brief overview of both the companies will be presented. O2 Telefonica UK Limited, commonly known as O2, is a UK based Telecommunication Company and is owned by Telefonica. The company is considered as the second largest telecommunication company of UK, right after Vodafone. O2 is presently headquartered at Slough, Berkshire, United Kingdom. It was founded in the year 1983 and Cellnet was its predecessor. Apart from the telecommunication servic es, the company also operates in financial service industry and internet service providing industry. Ronan Dunne serves as the present CEO of the company. Since his takeover from the previous CEO, the company has managed to do very well and has also succeeded in maintaining high revenue. O2 offers 2G, 3G and 4G services across the country and in some other parts of Europe. Furthermore, along with the wireless services, the company is proactive in fixed line services as well. The company uses its name as the logo and tries to portray an image where it acts as oxygen to the consumers with its name O2. The company is also active in the fields of charity and for that, it has tied up with groups. One of them is Academy Music Group. Partnering with them, the company has established O2 academy. Vodafone Vodafone Group is a telecommunications company based in London (Vodafone, n.d.). The company has the registered office in Berkshire. The company has influential operations in the internatio nal market and occupies the position of the third-largest mobile telecommunications company, after China Mobile and Singtel in terms of total number of subscribers (Celtnet, 2013). In June 2011, the company had 381.72 million subscribers (Rediff, 2011). The company has expanded its operations in more than thirty countries. Additionally, it has network of business partners in more than forty countries, apart