Capstone Essay Example | Topics and Well Written Essays - 2000 words - 4

Capstone - Essay Example The mission of the company is to enhance innovative products and also design new products that meet the demanding needs of their customers. Therefore, the mission of the BlackBerry Ltd have offered the company a wide and universal view to the company the reason for its existence ; hence enabling the company to identify its ultimate vision and goals vital for the values, as well as, cultures of the organisation. The primary stakeholders have played significant roles of influencing on the corporate business activities as community citizenship and social responsibility have been consistently incorporated into corporate management. Employee, customers and business partners are among the primary stakeholders that carry weight in corporate decisions and activities; thus they influence business activities in the company. Therefore, understanding the impact the primary stakeholders on business activities of the company is significant. For instance, the primary stakeholders in Blackberry Comp any have made significant efforts of establishing a superior ground for the debate on corporate purpose through offering a conceptual framework, showing its influence on competitiveness and executive leadership. Employees adhere to social responsibility and also make community citizenship a priority; thus contributing to effective business performance. Q.2 The company employs Porter’s five forces of analysis and this have impacted the performance of the company in varied ways. First, the intensity of competition rivalry is one of their major determinants for competitiveness; thus the company has made significant efforts of designing innovative and low cost products, as well as, employing powerful competitive strategy of product differentiation, as well as, powerful branding strategy vital for competing with their competitors. Secondly, threats of new entrants into the business have threatened the effective commercial activities of the company. However, the incumbents have att empted to block the new firms by employing entry barriers, establishing customer loyalties and among other entry barriers to block new entrants. Thirdly, threats of substitute commodities have also impacted the effective performance of the business because this increases the tendency of customers to switch to substitute products. Fourthly, the bargaining power of buyers and this have impacted the company because of the ability of consumers to put the company under pressure to lower prices for products; thus affecting sensitivity of customers to price changes. Lastly, the bargaining power of suppliers and this have also impacted the company suppliers have made the firm to switch costs and this has impacted cost or differentiation of products. Q. 3 SWOT analysis is an effective tool that a company can employ in order to analyze their potential factors that are favorable or unfavorable for effective business performance. Therefore, below is the SWOT analysis of the BlackBerry Company t hat indicates strengths and weaknesses, as well as, opportunities and threats in the company. INTERNAL EXTERNAL Strengths Weaknesses Opportunities Threats -The company has strong brand recognition. -Highly secure smartphones. -The have a better brand loyalty among business customers and niche markets. -They strong focus on customer